About — Lord Proctor

I love solving ambiguous problems with human-centric research and craft. Currently helping big players make big changes in product at Kurppa Hosk.

I care about the invisible work that makes a product feel inevitable — the research that reframes the problem, the details that survive a deadline, the decisions no one notices because they were right. Most of my time goes to ambiguous, high-stakes problems where the answer has to be earned, not assumed. The goal is always the same: ensuring that the things we make matter.